The showcase is communication.
Among the powerful tools of communication in the market, are the showcase or display case, name adopted in different countries, the places where merchandise is displayed in stores.
As in all activities there are those who only arrange showcases and true artists of the activity. They are designers who have turned the activity into a complex and very well paid art. One of the successful and respected is the Spanish, Juan J. Barrera, who has as customers such famous stores as Mango, Giorgio Armani, Donna Karan , Guess , Gianni Versace and Zara.
In many cases it is not just a person, but interdisciplinary groups of professionals: architects, designers, draughtsmen, painters, musicologists, marketing experts, who together are responsible for carefully studying which segments it is to capture, and then we proceed to decorate the premises. To this – to a large extent – the success of international franchises is due.
It is a proven fact that the environment and the decoration of a place positively predispose the consumer to acquire products and services. As a result, service companies and professional offices have incorporated the concept of visual merchandising .
If you want advice to design and equip your store, contact us, our team can help you.