The Future of Retail: How Your Brick-&-Mortar Store Can Stay Afloat
Finally, after months of being closed or operating at a limited capacity, many retail stores are being allowed to reopen. But this doesn’t mean that it’s going to be business as usual. Moving forward, all retail establishments in Canada will likely have to do things a little differently. For some, this might be a cause of concern. How can you keep your brick-and-mortar store afloat operating under the new requirements?
Well, Best Displays & Graphics is here to tell you not to worry. There are some easy ways you can change your business to ensure that you remain successful, so read on!
OFFER CURBSIDE PICKUPS
If you’ve seen a drop in foot traffic to your location, whether it be a grocery store, fashion boutique, or restaurant, there’s no reason to despair. One of the best ways to make up for that lost foot traffic is by offering curbside pickup. You can take orders online or over the phone and customers can easily stop by to pick up their orders from the safety and comfort of their very own car.
INCREASE YOUR ECOMMERCE OFFERINGS
If you want to keep your brick-and-mortar location open for business, but aren’t quite making enough to make ends meet, consider increasing your online offerings. Nowadays, eCommerce is all the rage and you might be missing out on valuable opportunities to attract new business. Chances are, your competitors are using some form of eCommerce to keep afloat, so why not you?
EMPLOY SOCIAL DISTANCING MEASURES
When it comes to retail in the time of COVID-19, there are few things as important as practicing the proper social distancing measures. Investing in social distancing products for your establishment like social distancing signs and sneeze guard screens will help make your customers and staff feel safe, meaning more people will feel comfortable shopping at your location.
EMPLOY INNOVATIVE MARKETING TACTICS
Another great way to let potential clients know that you’re open for business is to get a bit inventive when it comes to marketing. Try posting signs, window decals, and banner stands communicating with your customers and letting them know key information, like changes in operating procedures or daily hours of operation.