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HOW TO CREATE AN AWESOME VIRTUAL AWARDS CEREMONY

https://www.wilsontrophy.com/news/blog/business/how-to-create-an-awesome-virtual-awards-ceremony/

Virtual Awards Ceremony?  Just one of many changes 2020 has gifted business.  The question is, does you employee recognition policy lack regardless of the pandemic?  Don’t feel bad if it does, 83% of businesses in the United States are doing a poor job of employee recognition. 

Especially now with work from home being standardized, it’s safe to say that the majority of the workforce is uncertain about what to do to recognize employees and maintain productivity. 

We all have so many questions like “how can we keep our staff motivated?”, “how can we avoid losing our top performers?”, “How can we promote trust and productivity across teams?”, and “is my coworker wearing pajama bottoms on our zoom meeting?”.  There is just a lack of proper employee recognition. We are here to clarify all of that.  Well…except the pajama thing.  Some mysteries will remain unsolved.

There are many articles like this one from achievers.com that explain why implementing an employee recognition program could be an incredibly effective (and surprisingly inexpensive) way for you to retain employees and increase job satisfaction. 

Paul Zak, the director of the Center for Neuroeconomics Studies at Claremont Graduate University, has even conducted research showing that building trust and purpose in the workplace can increase alignment with company values by 70%, reduce sick days by 13%, and reduce employee turnover by half!

So, it is no wonder that companies want to create a recognition culture, but the majority don’t know how.  Being in the awards industry, we have seen a lot of great (and eye-gougingly horrendous) ways people are recognizing remote employees, which is why we have compiled this step-by-step guide to help you create (and rock) your virtual awards ceremony.

What is a virtual award ceremony and why should you have one?

An awards ceremony is a space to publicly recognize the achievements and hard work of teams and individuals.  But why is this so important, you ask?

Publicly and regularly acknowledging your employees and co-workers creates a culture of participation and thought leadership.  This helps implement your company’s core values, connect teams, and makes people feel good about their work and contributions. 

When done correctly and frequently, the results are clear.  Creating a culture of recognition improves turnover, increases employee generated revenue, boosts productivity, and drives a sense of purpose.  These types of programs also help consolidate your companies core values, which is important when 61% of employees don’t even know their companies mission statement.

High Quality Showcases

For this year, if you are looking for a high quality showcase at fairly low prices, we are your best option. We have many models of totally personalized showcases like this showcase where different presences of Cannabis will be exhibited and sold in San Diego. For more information visit our virtual gallery where you will find many models all fully customizable.

BEST DISPLAYS’ MOST SUCCESSFUL TRADE SHOW BOOTHS FROM 2019

Best Displays’ Most Successful Trade Show Booths From 2019

Another year has passed, and that means reflecting on the work we do.  Even with our decades working in the trade show industry, we’re still learning and growing with every new piece of design work we do.  New Year’s is the perfect time to pause and look back at our accomplishments and to see how we can do even better in the year to come!

So, like we did last year, let’s take a look at the three booths we think were most successful – both in terms of their own artistic design, but also in terms of meeting all of the clients’ needs.

The Three Most Successful Trade Show Booths We Created In 2019

I. Keyence

Keyence is a major scientific and automation supplier – so it seems appropriate that their booth would be a significant engineering challenge!

They wanted a trade show booth that would stand out and be visually distinct, with a strong lighting element to attract attention.  The difficulty was that the products they wanted to display were heavy. Every kiosk had to hold up monitors and scientific equipment, while still being easily moved around, and that called for custom counter work.  

They needed a design that could be easily re-arranged to fit different venues, that also included significant storage space – enough to house a small break room for the staff.  However, we pulled it off, and they loved how well our design allowed easy traffic flow through the demonstration areas.

II.  Synnapex

Synnapex – a local IT firm – presented a much different challenge.  They were on an extremely tight budget, yet still wanted a booth that would attract attention.  So, we couldn’t afford to have too many separate elements, and those elements had to pop.  Fortunately, we excel at stretching budgets as far as possible.

We focused on the backdrop, adding several acrylic hexagonal stand-offs, using attachment points from our versatile T3 framing to create a nice dimensionality and texture to the presentation.  We highlighted these acrylic hexagons with a nice blue backlight (matching the client’s colors) to make the backdrop truly pop.   

We met their requirements and more, with a display easy to install and dismantle that will provide a great ROI for a long time to come.

III. York Region Pavilion 

This was easily our most ambitious project of the year – a full regional pavilion featuring 11 companies, three innovation partners (two of which featured two companies of their own) and three local municipal partners.  Keeping everyone happy was a major concern!

Ultimately, we succeeded. Providing full turnkey services, from original design work, to setup and teardown.  We even found room for the sit-down retro Pong tables they wanted to include.  We think the design speaks for itself.

And their reaction?  That we “went above and beyond,” and the pavilion was an “outstanding success.”  We couldn’t be prouder.

CHOOSING YOUR NEXT TRADE SHOW RENTAL FROM BEST DISPLAYS & GRAPHICS

Choosing Your Next Trade Show Rental from Best Displays & Graphics

The trade show booth rental options at Best Displays & Graphics include an array of professional display technology and equipment that stands out in any trade show hall. Whether you want to temporarily add to your display inventory for a large event or you do not want to transport your regular booth equipment to a particular site, our rental and shipping services may be the perfect option for you.

Below we have described a few of our most popular rental offerings and how to implement them into your trade show booth.

TRADE SHOW BOOTH RENTAL OPTIONS FROM BEST DISPLAYS & GRAPHICS

FURNITURE

The Best Displays & Graphics rental furniture selection features a range of stylish options, allowing business owners to create a welcoming trade show booth that best represents their business. Rental furniture can transform a two-dimensional trade booth into an interactive space for prospective customers to engage with your employees and gain a full understanding of your products and services. For a sleek and trendy look, business owners can rent our white leather bar stools to pair with one of our Pop Up counters available in our rental catalogue.

POP UP DISPLAYS

Pop up displays and banner stands are great additions to any exhibitor’s display inventory, however, if you are attending a trade show that offers additional booth space, you may not have large enough display or accessories to adequately fill your booth. An inexpensive way to fill extra trade show booth space and increase advertising power at a large-scale event is to rent additional pop up displays from Best Displays & Graphics.

BLUEPRINT & FABFRAME DISPLAYS

The team at Best Displays & Graphics offers a unique approach to modular booth design with blueprint display technology. These displays can be easily customized with vinyl or fabric graphics to fit your company’s style and paired with numerous trade booth accessories. We offer a wide range of frames and display hardware for you to display your graphic designs in a way that suits your branding strategy.

CARPET AND FLOORING

The trade show booths that draw the most interest from passersby are often those that appear to be sectioned off from the rest of the venue and feature a variety of welcoming elements. One of the best ways to truly claim your space at a large-scale event is to incorporate carpet or flooring into your trade show booth. This creates a unique feel that makes a statement and shows prospective customers that you want to give them a full, interactive experience. Although the major addition to your trade show booth may seem intimidating, our installation and dismantling services will ensure that your booth appears polished and professional.

ONTARIO’S BEST TRADE SHOW RENTAL COMPANY

At Best Displays & Graphics, we strive to make your trade show experience as successful and stress-free as possible. Make a statement with your business at your next event by taking advantage of our diverse, affordable display options. Exhibitors can browse our excellent rental options in our online rental catalogue and contact us today to request a quote.

Trade Show Follow-Up Strategies

Trade Show Follow-Up Strategies

Trade shows are one of the best and thriving face-to-face marketing strategies. There is nothing that replaces meeting face-to-face. That’s why trade shows and events are still one of the strongest forms of marketing. Although an expensive way to market, the return on investment can be tremendous. As an exhibitor, you feel a sense of relief and accomplishment once you have a successful trade show. However, it’s important to understand that once the trade show is over, your work has only just begun. The power is in the trade show follow-up.

With your goals/objectives in mind, you should have a concrete way of determining success. Here are some tips for your trade show follow-up strategy.

Reach Out

Make it a priority to email & call booth visitors so that you can follow-up and provide them with what was promised. But by doing so, add leads and notes to your CRM and continue the conversation had on the show floor. The more detailed information that can be added about each lead into your CRM database will make your follow-up more effective and your sales team more successful.

Prioritize Leads

Hot, warm or cold. Typically, you will want to send a follow-up email within two days of the trade show. This is a best practice for trade show follow-up The earlier the better, as your lead will have a better chance of remembering who you are and the conversation had. The really ‘hot’ leads should receive a call as soon as possible from the sales team to chase the opportunity presented at the show. Warm leads should also be called after the email is sent.

Follow-Up Campaign

As you are creating your follow-up email campaign, keep in mind that your interactions should be relevant, personalized, consistent and provide quality content. It’s important to nurture your leads and not attempt to sell them right away. Keep your emails short, sweet and to the point.

a. Email 1: In this first trade show follow-up message, it’s important to thank them for visiting your booth. Send a photo or video of your booth to remind them of who you are.  Give them an offer or special price for a Thank You.

b. Email 2: This email should be scheduled one to two days after the first initial email was sent. In this email, a clear call-to-action can and should be included. Perhaps asking the visitor to complete a survey on their booth experience, downloading a white paper, watching a video about your company, signing up for a webinar, etc. It’s important not to try to hard sell anything yet. Doing so can be a big turn-off of any possibility of doing business with your company. Continue to simply provide relevant, quality content. Consider what type of challenges they may be facing and how your company can help them solve those challenges.

c. Email 3 and on: Continue to provide quality content with clear calls to action, such as visiting your website, scheduling a demo, download content, etc. This should be a weekly or monthly email sent to keep your company top of mind to them when the need arises for your product or service.

Sales Emails/Calls

In addition to the regular email newsletter they will now be receiving, it’s important to analyze their interactions and engagements with the emails you have sent thus far and begin to prioritize those leads that should be contacted by sales. Perhaps they have downloaded several of your white papers, or showed interest in scheduling a demo, it’s a prime-time for your sales team to begin building a relationship to attempt to gain their business. Any calls or emails at this stage should be hyper-personalized. This should not be part of an email campaign, but rather an actual, lively email or call.

Be Social

Connect with your leads on social media. Like, comment, follow and engage with their pages and posts. Do this immediately following the trade show and you increase your brand’s chance at being remembered.

Planning ahead and creating your trade show follow-up strategy in advance of the trade show will help make post-show follow-up a breeze. Take the above tips into consideration prior to your next trade show to be sure you’re equipped with a well thought out follow-up strategy for the best ROI possible.

Mannequin Showcases for Stores

Mannequin Showcases

In Custom Showcases we make mannequin showcases. These showcases are ideal for displaying mannequins with costumes and clothing that need to be protected from human contact. Historical clothing or movie costumes. Our mannequin showcases come in a wide variety of different designs and sizes. We have manufactured and shipped display cases up to 192 “wide and 100” high.

This massive showcase was built and packed in our factory from which it was shipped to its final destination: Washington DC. In that particular case, a team of specialists in the installation participated. These exhibition contractors specialize in the configuration of showcase projects for fairs throughout the United States.

If you have a project and you need a showcase manufacturer, call us, we are ready to help you.

The showcase is communication.

Wall Mounted Display Showcase

Among the powerful tools of communication in the market, are the showcase or display case, name adopted in different countries, the places where merchandise is displayed in stores.

As in all activities there are those who only arrange showcases and true artists of the activity. They are designers who have turned the activity into a complex and very well paid art. One of the successful and respected is the Spanish, Juan J. Barrera, who has as customers such famous stores as Mango, Giorgio Armani, Donna Karan , Guess , Gianni Versace and Zara.

In many cases it is not just a person, but interdisciplinary groups of professionals: architects, designers, draughtsmen, painters, musicologists, marketing experts, who together are responsible for carefully studying which segments it is to capture, and then we proceed to decorate the premises. To this – to a large extent – the success of international franchises is due.

It is a proven fact that the environment and the decoration of a place positively predispose the consumer to acquire products and services. As a result, service companies and professional offices have incorporated the concept of visual merchandising .

If you want advice to design and equip your store, contact us, our team can help you.