showcases

HOW TO CREATE AN AWESOME VIRTUAL AWARDS CEREMONY

https://www.wilsontrophy.com/news/blog/business/how-to-create-an-awesome-virtual-awards-ceremony/

Virtual Awards Ceremony?  Just one of many changes 2020 has gifted business.  The question is, does you employee recognition policy lack regardless of the pandemic?  Don’t feel bad if it does, 83% of businesses in the United States are doing a poor job of employee recognition. 

Especially now with work from home being standardized, it’s safe to say that the majority of the workforce is uncertain about what to do to recognize employees and maintain productivity. 

We all have so many questions like “how can we keep our staff motivated?”, “how can we avoid losing our top performers?”, “How can we promote trust and productivity across teams?”, and “is my coworker wearing pajama bottoms on our zoom meeting?”.  There is just a lack of proper employee recognition. We are here to clarify all of that.  Well…except the pajama thing.  Some mysteries will remain unsolved.

There are many articles like this one from achievers.com that explain why implementing an employee recognition program could be an incredibly effective (and surprisingly inexpensive) way for you to retain employees and increase job satisfaction. 

Paul Zak, the director of the Center for Neuroeconomics Studies at Claremont Graduate University, has even conducted research showing that building trust and purpose in the workplace can increase alignment with company values by 70%, reduce sick days by 13%, and reduce employee turnover by half!

So, it is no wonder that companies want to create a recognition culture, but the majority don’t know how.  Being in the awards industry, we have seen a lot of great (and eye-gougingly horrendous) ways people are recognizing remote employees, which is why we have compiled this step-by-step guide to help you create (and rock) your virtual awards ceremony.

What is a virtual award ceremony and why should you have one?

An awards ceremony is a space to publicly recognize the achievements and hard work of teams and individuals.  But why is this so important, you ask?

Publicly and regularly acknowledging your employees and co-workers creates a culture of participation and thought leadership.  This helps implement your company’s core values, connect teams, and makes people feel good about their work and contributions. 

When done correctly and frequently, the results are clear.  Creating a culture of recognition improves turnover, increases employee generated revenue, boosts productivity, and drives a sense of purpose.  These types of programs also help consolidate your companies core values, which is important when 61% of employees don’t even know their companies mission statement.

The Most Popular Plaques and Awards for Businesses

Whether it’s recognizing the service milestones of your most dedicated employees, honoring an executive for outstanding sales performance, or awarding trophies at company events and outings, there’s no shortage of ways to show those you rely on how much they mean to the success of your company.  At Buy Awards and Trophies we’re proud to offer one of the industry’s most diverse selections of corporate awards, plaques, achievement certificates and many others to let your show your appreciation affordably. 

https://www.buyawardsandtrophies.com/blog/the-most-popular-plaques-and-awards-for-businesses

From a single desk wedge to dozens of products honoring your entire staff, all of our products are customizable and can be personally engraved to convey just the right message. Here are just a few of our most popular award products for businesses, see our entire collection or get in touch and let us know how we can help make your presentation perfect.

  • Fully-customized Certificates to honor outstanding performance, sales, etc.  
  • Beautiful, high-quality Plaques to recognize employee anniversaries or achievement
  • Crystal awards perfect for executives, professionals and management
  • The lowest prices on custom Acrylic awards for every type of organization
  • Award Cups and Bowls perfect for company competitions, events and more
  • Clocks and Desk Wedges that make great gifts while honoring key staff members

Shop the Best Selection of Corporate and Business Achievement Awards

Today’s most successful companies understand that one of the best ways to build loyalty and increase efficiency is to recognize those who make it happen.  Whether it’s your first time honoring a member of your team or an annual tradition, the experts at Buy Awards and Trophies are here to help.  We offer a vast selection of options at unbeatable prices, backed by fast shipping and reliable customer support.

Trade Show Follow-Up Strategies

Trade Show Follow-Up Strategies

Trade shows are one of the best and thriving face-to-face marketing strategies. There is nothing that replaces meeting face-to-face. That’s why trade shows and events are still one of the strongest forms of marketing. Although an expensive way to market, the return on investment can be tremendous. As an exhibitor, you feel a sense of relief and accomplishment once you have a successful trade show. However, it’s important to understand that once the trade show is over, your work has only just begun. The power is in the trade show follow-up.

With your goals/objectives in mind, you should have a concrete way of determining success. Here are some tips for your trade show follow-up strategy.

Reach Out

Make it a priority to email & call booth visitors so that you can follow-up and provide them with what was promised. But by doing so, add leads and notes to your CRM and continue the conversation had on the show floor. The more detailed information that can be added about each lead into your CRM database will make your follow-up more effective and your sales team more successful.

Prioritize Leads

Hot, warm or cold. Typically, you will want to send a follow-up email within two days of the trade show. This is a best practice for trade show follow-up The earlier the better, as your lead will have a better chance of remembering who you are and the conversation had. The really ‘hot’ leads should receive a call as soon as possible from the sales team to chase the opportunity presented at the show. Warm leads should also be called after the email is sent.

Follow-Up Campaign

As you are creating your follow-up email campaign, keep in mind that your interactions should be relevant, personalized, consistent and provide quality content. It’s important to nurture your leads and not attempt to sell them right away. Keep your emails short, sweet and to the point.

a. Email 1: In this first trade show follow-up message, it’s important to thank them for visiting your booth. Send a photo or video of your booth to remind them of who you are.  Give them an offer or special price for a Thank You.

b. Email 2: This email should be scheduled one to two days after the first initial email was sent. In this email, a clear call-to-action can and should be included. Perhaps asking the visitor to complete a survey on their booth experience, downloading a white paper, watching a video about your company, signing up for a webinar, etc. It’s important not to try to hard sell anything yet. Doing so can be a big turn-off of any possibility of doing business with your company. Continue to simply provide relevant, quality content. Consider what type of challenges they may be facing and how your company can help them solve those challenges.

c. Email 3 and on: Continue to provide quality content with clear calls to action, such as visiting your website, scheduling a demo, download content, etc. This should be a weekly or monthly email sent to keep your company top of mind to them when the need arises for your product or service.

Sales Emails/Calls

In addition to the regular email newsletter they will now be receiving, it’s important to analyze their interactions and engagements with the emails you have sent thus far and begin to prioritize those leads that should be contacted by sales. Perhaps they have downloaded several of your white papers, or showed interest in scheduling a demo, it’s a prime-time for your sales team to begin building a relationship to attempt to gain their business. Any calls or emails at this stage should be hyper-personalized. This should not be part of an email campaign, but rather an actual, lively email or call.

Be Social

Connect with your leads on social media. Like, comment, follow and engage with their pages and posts. Do this immediately following the trade show and you increase your brand’s chance at being remembered.

Planning ahead and creating your trade show follow-up strategy in advance of the trade show will help make post-show follow-up a breeze. Take the above tips into consideration prior to your next trade show to be sure you’re equipped with a well thought out follow-up strategy for the best ROI possible.

Trade Show Booths – Bigger Isn’t Always Better

Trade Show Booths – Bigger Isn’t Always Better

Trade shows are a huge part of public relations for any size company. They are one of the few opportunities we get for in-person meetings with potential clients – so much marketing and branding these days happens on the web and the phone. An opportunity to meet a client in person is a valuable chance to create a relationship and make a good impression.
For this reason, it is important to make sure the time and money you put into trade shows and your trade show exhibits are well spent, effective, and not wasted on mistakes. Let me offer you a few DON’Ts to try to help you leverage your trade show investments for the best possible ROI.
Bigger Isn’t Always Better
The common mistake of trying to impress would-be clients with the size of your trade show booth space is one of the worst trade show mistakes one could make. Spending money and renting more floor space to simulate your office environment is just a huge waste.
What is important is integrity, honesty, and personability – be sure to bring those with you! Big spaces and great looking trade show displays can be very effective if used wisely, but “big” always costs more, so be sure it is the best use of your marketing dollars.
It’s Bad Not To Have Goals
When asked to state your goal for the trade show, I hope your answer is a little more substantial than “get more sales.” The trade show circuit should be just one facet of your total marketing plan. You are there to showcase your business’s human element, and it should be used as one of many tools to better serve your clients’ needs and desires.
Keep It Simple
Keep your graphics and text on your trade show displays simple and to the point. A cluttered confusing mess communicates exactly that – a cluttered confusing message. You want potential clients to meet with you and then leave with a sense of confidence in you and your organization, with a solid understanding of what you can do for them. You don’t want them to run away screaming and have night terrors – or make jokes – about your bad graphics decisions.
Giveaways or Throwaways
“Shwag” and baubles are fine, but they should be relevant to your company’s offerings and remind people of your company when they use your little gifts. Drug companies giving away pens that look like syringes is clever; software companies giving away mouse pads is clever and useful; data analysis company giving away combs, that’s just dumb. Again, be the one they remember for having promotional giveaways that are cool and relevant – not something dumb.
Staff Needs To Be Trained
Trade shows are a big deal, and some of your most important clients and accounts will definitely make an appearance at them. Your booth staff should be your best sales and PR people – this is not a practice field, it is the big leagues, and your stars should be on the field. This is critical – having a couple of bad apples at the show can completely derail all of the other things you did right…
If you do not have staff and resort to hiring temp staff, this is okay too. If you have pretty simple and straightforward products or rely more on looks rather than complex technical details, then temp staff may work out just fine. Just make sure you learn how to hire the best temp staff for your next trade show.
Don’t Drop The Ball
Yes, another sports analogy, sorry, but it’s true. After you contact potential clients and gather a lead, you must follow up on that lead right after the trade show has ended. After all, it doesn’t mean anything until those deals are sealed, and your bottom line gets fatter.
Wait a few days after the trade show to send out a follow-up email. This will give your leads the time to get back home if they traveled, settle back in, and give some serious thought to everything they learned and experienced at the trade show.
Keep It Clean
You and your company have spent a lot of time, money, and effort to attend the trade shows; don’t screw it up by not sprucing up. You want your trade show displays, tables, and general area to be as clean and well stocked on the last day, just like it all looked on the first day of the show. A little daily house cleaning can make a huge impression and a big difference.
Party Until You Get A Lead
Parties and socializing are part of the trade shows off-hours activities. Don’t let the idea of an after-work drink fool you. You are still at work and should be working. The social element of trade shows can help you to meet new colleagues and schmooze old ones. Just keep the party aspect in check and remember, while at the show, you are working 24/7.
For more, check when renting a booth is best or how to create stunning trade show booths.
The Right Trade Show Booth Ideas Attract Visitors and Generate Leads
It is important to understand that the best trade show booth ideas attract visitors and help you achieve your trade show goals and objectives. Every aspect of your booth plays a role in this, from the booth design to your product demo and everything in between.
Here are a few more trade show booth ideas to attract visitors to your exhibition.
Social Media
Marketing on and leveraging social media is beneficial for any size business. Promote the trade show and your brand ahead of the trade show, keep each attendee up to date with what is going on, and offer a social media wall or photo booth where each attendee can take a photo and upload and share it on their social media platforms. It will also boost brand recognition.
Prize Wheel
We discussed the importance of having good quality giveaways and promotional products. So, why not make the giveaway process a bit more interactive and engaging by introducing a prize wheel? Let booth visitors spin the wheel and earn their prize.
Virtual Reality
To make it even more immersive, introduce virtual reality or augmented reality to your exhibition stand. This will get booth visitors and allow you to showcase your products. A product demo is a great way to utilize virtual reality in your exhibition booth. It will also definitely increase brand awareness and keep your company name in the mind of each potential client.
Summary
This was just a small sampling of what you can do in your exhibition booth to attract visitors and spread brand awareness. No matter what you choose to do, make sure everything is done with purpose. For more information on display design, contact us at American-Image today. We have everything you need to create a memorable booth design to attract your target audience.

Creating Content For Your Cannabis Drinks Brand

https://cannabisdrinksexpo.com/en/blog/insights-68/creating-content-for-your-cannabis-drinks-brand-190.htm
The pandemic is pausing a lot of things in our brands, but what we can still do is create effective content for our audience. Here’s how.
The country is slowly going on lockdown, one state after another – and people are very actively following social distancing due to the Covid-19 outbreak. As of now, this is affecting a lot of brands as production is lowering, sales are lowering, and there isn’t really much a brand can do at their workplace right now.
However, as a brand, gaining visibility is one of the most important things in this day and age. Digital visibility is what builds brands – and during this time, when there isn’t anything else you can do with your brand, you can focus on building visibility for your brand.
One of the best ways to gain visibility for your brand is by providing your audience top-quality content to engage them with so that your brand is radiated into them and the next time they’re shopping for a canna-bev, they go ‘yes, this is the brand I want to try’.
Yes, we know creating content can be tough, but that’s what we’re here to help you with. Let’s get into the content train and take a trip on how to create effective content for your cannabis drinks brand.
1. Define your audience
Before you go ahead and create any sort of content, you need to know who your audience is. Who are you selling your cannabis drinks to? Are you targeting a younger generation? Or are you going for the more middle-aged group? It’s important to know your target audience because your content is going to be based around that.
Think about it this way, if you’re targeting a drinker between the ages of 21-30, and you create a video about something to do with the 70s, then they definitely aren’t going to relate. Similarly, if you have an older audience and you create content around a TV show that they probably won’t watch, then your content is going to be of waste as well.
So, the best thing to do is first think of your audience. Who do you want drinking your cannabis beverages? Who is going to be drinking it? And why are they going to be drinking it? This way, you’ll know exactly who to create content for.
• Differentiate your brand
As a brand, to grab an audience, you need to stand out. The only way you’re going to stand out in front of your audience is if you’re offering them something different from other brands out there – especially your competitors.
Your customers don’t want the same Simpsons meme that every second cannabis beverage brand is probably creating. Give them something different. Why is your product different? And how are you going to offer your customers something completely different from other brands? That’s what will catch their eye, and that’s how you will gain visibility – and in turn, higher sales as well.
You want people not only to recognize you, but also remember you – and differentiating yourself from other brands is what is going to help with that.
• Making a mark in the consumer’s eyes
There’s a lot of content going around on the internet, so how are you going to make sure that your content is drilled into your customer’s eyes and mind? How are you going to make sure that they remember your brand out of the hundred posts they saw on social media today?
Show your audience who you are, over and over again, but in different ways. Talk about your products in different ways, you can do podcasts, or product reviews. Tell your brand’s story to your audience. Customers usually relate to a brand through their story. Talk about solutions that your brand can offer. All in all, make your brand prominent in front of the consumer.
In the end, it all boils down to, what can you do to make sure your consumers remember you? Is there something in your logo that is going to stand out? Or is it your messaging?
Here’s how you can make a mark:
Podcasts – people are constantly listening to podcasts right now. Create a podcast for your brand where you tell your story, talk about your cannabis beverages, and engage with your audience. You can even do a q&a on your podcast with your audience.
Blogs – use blogs to leverage traction on your website. Make sure you have a website! Write about your products, do interviews with different people in your brands. You can also write blogs about people talking about your cannabis beverages. Share your success stories. This will make people trust your brand a little more.
Online tastings and reviews – Do an online tasting. Not everyone can come out and taste your beverages due to the pandemic, so do it for them – or get an influencer to do it for you. People listen to influencers and do what they are doing. Taste your drinks in a video, tell your audience how the drink tastes, tell them what they can eat with it, how much they can drink, and how they can drink it. This will make them eager to try out your cannabis beverages.
Infographics – develop infographics about your products, how to drink, what to drink it with. Information is something that customers are always looking for.
• Invest in promoting your content
You’re creating valuable content alright, but if no one is going to see it, then what’s the point?
When you create your content, whether it’s blogs, videos, or anything else, you need to go the extra mile to make sure others can see it.
Allocate a budget for promoting your content on social media. For most people, social media has become a way of life, and if they see your content on their feeds constantly, it’s going to drill into their minds pretty well. So run ads and boosts on social media so people can see your brand.

Glass custom showcases for business

Glass custom showcases are ideal for miscellaneous businesses or home collections. This type of showcases have a reinforced glass and their bases can be made of aluminum or wood laminated.

They are perfect for hanging on the wall, however, they look much better when we have them on the floor and there is a collection on it. The glass is transparent and usually looks very elegant. One advantage is that when it is on the wall it saves a lot of space on the floor. Glass showcases are also a great choice when it comes to exhibitions and shops. In stores the dynamics do not change much, it is a matter of accommodating a single theme in this showcase.

They tend to be compared to aluminum showcases, however, they are more spacious. Their designs vary and you determine them. As with other showcases, you can always give us designs to fulfill your wishes.

Costume Showcases

Glass custom showcases

Fabulous showcases in all the USA and Canada

Backlit Wall Display Cases

Fabulous showcases. No matter what kind of business you have, if you are looking for an amazing showcase, you are in the right place. At Custom Showcases Inc. we have been showcasing for more than three decades. Our experience in the design and manufacture of showcases, has placed us as one of the most reliable companies in online sales. We have a wide catalog of clients ranging from schools and universities, to transnational and global companies. More than 500 companies throughout the United States and Canada support us. We can mention Mercedes-Benz, T-Mobile, Virgin, Coach, among others. Come to our assistants and let us guide you in the selection of your next showcase. We have the largest selection of showcases on the internet: tower showcases, counter shocases, corner showcases, wall mounted showcases, wall upright showcases, suspended showcases, pedestal showcases, hexagonal showcases and octagonal showcases. Contact us, you will not regret it.

Museum showcases

Museum Showcases

Museum display cases. The industry of exhibitions and museums is one of those that requires the constant renewal of showcases. In Custom Showcases we have integrated a line of museum showcases gathering different types of showcases according to the type of exhibition. In this way we can talk about pedestal showcases of museums that are an excellent alternative to exhibit small objects individually. We also have museum display cabinets in which you can enter complete collections of archaeological, natural or anthropological pieces. Our museum wall cabinets are ideal for displaying large pieces, clothing and clothing on mannequins. These showcases can be quadrangular, hexagonal or octagonal, each with a unique touch.

At Custom Showcases we are confident that we have the best museum showcases for your project. If you would like more information or a quote, please contact our assistants.

Mannequin Showcases for Stores

Mannequin Showcases

In Custom Showcases we make mannequin showcases. These showcases are ideal for displaying mannequins with costumes and clothing that need to be protected from human contact. Historical clothing or movie costumes. Our mannequin showcases come in a wide variety of different designs and sizes. We have manufactured and shipped display cases up to 192 “wide and 100” high.

This massive showcase was built and packed in our factory from which it was shipped to its final destination: Washington DC. In that particular case, a team of specialists in the installation participated. These exhibition contractors specialize in the configuration of showcase projects for fairs throughout the United States.

If you have a project and you need a showcase manufacturer, call us, we are ready to help you.

Packing and crating

Packing and Crating Showcases

At Custom Showcases we know how important your investment is. That is why we protect all our showcases and displays with packing and crating of the best quality.

Our custom showcases, retail merchandise units, carts, kiosks and any other display of our inventory is very well protected by a strong and durable packaging. Throughout more than 25 years of experience we have designed and tested different types of shipments for our products. We have always worked with reliable and responsible companies guaranteeing shipments in the established times. Added to this, we can say that our packaging is almost perfect, and does not allow damage even in fragile pieces such as glass. It is extremely rare that any damage occurs in our shipments.

Your Showcases are in good hands

99% of our shipments have reached their final destination without any damage. All of them have arrived in the same conditions that were collected in our factories.

You can rest assured that your showcase will reach your destination in perfect condition.

If you have any doubts about our packing method, feel free to send us an email or call us at our toll-free number.

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